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Google Isaac Partnership have undertaken Google analytics training to became a Google Engage Agency, which means we can provide our clients with the most up-to-date and accurate information from Google. That, in turn, allows them to make informed decisions about how and where to spend their online marketing budget. Today’s search engine-dominated internet is driven by one concept – relevance, with the simple idea that relevant and current content leads to better rankings. It's no longer the case of simply creating a website to promote products/services and expecting visitors to simply stumble across it.   The search engines themselves are becoming more complicated and human-like in their searching and ranking of relevant websites. There are no ways to cheat the system! The simplest way to rank well is to have relevant content about a specific subject, across a number of pages. Titles need to be subject related, and so do images and links.   We understand the complexities and ever-changing guidelines that the search engines adhere to, that's why we build every website to a specific set of Search Engine Friendly (SEF) criteria, regardless of website build type.     There are many forms of on-line marketing. Search engine ranking can be achieved through a number of routes:   Organic ranking: having the right content in the right places, updated on a regular basis can seriously improve your ranking position.   Link building: search engines like websites who share and link building with other relevant websites can do wonders for your ranking position. Large numbers of links are sometimes required to make an impact, and buying links is a good way to achieve this swiftly. Again,relevance is the key.  Pay-Per-Click campaigns: sometimes the simplest way to achieve a top spot is to pay for it. Campaigns can be set up for individual products or services, whereby you pay a fee every time a visitor clicks your link. You can monitor the advert's success and rates can be adjusted accordingly.   There are many ways to promote your organisation in the on-line world, but we believe that the most important element is for us to truly understand your business model in order to recommend the most profitable marketing activities. We can ensure that more traffic to your website results in an increased bottom line – like any marketing activity, Return on Investment (ROI) is essential. For more information email:     The Isaac Partnership Ltd Company reg. Copyright © Isaac Partnership. All rights reserved. Google Search lists: advertising, graphic designs, marketing, branding, packaging, brochure design, direct mail, website design, video production, PR, isaac partnership, isaac, Gloucestershire, Stroud. Site by IP.