Viral/Gorilla web marketing

Viral marketing is an idea that spreads and that, while it is spreading, actually helps market your business or cause.

There are two kinds of viral marketing: the original classic sort in which the marketing is the product and with which a self-amplifying cycle occurs. Hotmail, for example, or YouTube. The more people use them, the more people see them.
The more people see them, the more people use them.

A second kind has evolved over the last few years and that's a marketing campaign that spreads but isn't the product itself. 'How to' videos are a good example - they primarily offer advice, but also advertise a product. They 'go viral' (are spread) because they are useful, interesting or amusing and, in the process, market the product.


Something being viral is not, in itself, viral marketing. Who cares that 32,000,000 people saw a video if it didn't market you or your business in a tangible, useful way? There's not much to be achieved by being obsessed with free media if you blow it in the rush to get your share by creating content that is hampered, selfish, boring or doesn't do any marketing at all.

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